Email Marketing Automation: Why & How?

Ecommerce is a fantastic area to be in; however, it’s hard too. You don’t just have to fight against the behemoths such as Amazon, Flipkart, or Best Buy.

You have to deal with fresh smaller competitors too that seem to be popping up per day. With all there is to accomplish in Email Marketing Automation, it’s essential that you’ve some deep knowledge in your mind.

But listen, what’s the usage of these strategies in case you don’t know the basics? Lots of eCommerce marketers are just tracking the inertia of the market and their recent practices.

Email Marketing Automation

However, they’re not really achieving after what’s important. For example, things like:

• Highly innovative and effective means for getting happier customers
• Greater repeat sales
• A market’s bigger share
• Repeatable & scalable practices

And that’s where we’re going to assist you through this article.

But be warned! This isn’t something, which one just digests in one sitting. Investing time, concentrating, and practicing is required to really understand the powerful email marketing automation strategies.

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Email Marketing Automation: Master Tips

Now, we’ll be going through the best email marketing automation tips, which you should be using in email automation to have fantastic results.

Segmentation

You already know that all your customers or subscribers aren’t similar. Therefore, why send them all down a similar customer journey?

It’s not enough to simply forward out newsletters anymore, not in this eCommerce environment that is competitive. Rather than that, you must ensure to identify and separate your customers & subscribers into numerous different segments.

After that, you’ll have to forward them on numerous different journeys, with educational information, relevant offerings, and much more. For example, getting in touch with inactive customers is what you need. You can simply craft a segment of customers that haven’t purchased anything from you for 60 days. After that, you should try some other ways to engage them again!

Web tracking & customer profiles

Identifying your customers and responding to them is an essential part of catering to them. In case you guide them to the ideal action, then after, you’ll understand how they navigate your website.

That’s why tracking accurately is so important. With Google Analytics, you can monitor some amazing things to help indicate your customers’ journeys, even before they shop something from you.

Highlight your winners

You can indicate in varying degrees of detail, in case you’re using Web Tracking or Google Analytics, what are the actual steps, which your visitors are taking. For the most famous pages, you’ll be able to identify them frequently to the relevant audiences.

When you have got that information in your pocket, then fixing other parts of your marketing will be possible to make it better. You can put your most famous products on your popups as well as highlight them in your email campaigns can be a good idea too.

Understand the buying intentions of your visitors

Now that you can identify what your site visitors are doing, you’ll be able to indicate what their purchasing intentions are too. If you indicate that your site visitor has come back to a specific product or category page numerous times, you can determine that they have good interest and strong purchasing intention. With that information, you can forward your known visitor an email for getting them to shop from you.

A/B Testing

Test, and test frequently! Successful eCommerce marketers know the necessity of consistent and regular testing. That’s why A/B testing is essential for the email marketing automation strategy you create.

Rather than trying out just a single idea at a time, setting up your communications will be great so that two versions of the similar message go out, each with numerous aspects you want to test. One fantastic area where you can try A/B testing is in your email marketing.

Here are some A/B testing ideas:

• Test the subject lines with some different discounts to indicate if % or $ signs, which work better for your subscribers.
• Test your same subject line with emojis & without emojis. You’ll get valuable insight regarding how your subscribers are reacting to emojis. If positively, emojis will assist you in getting noticed all time when you email your list.
• Test subject lines with the name of a subscriber included and removed. Indicate if using their name works ideally. Don’t forget to monitor your list of subscribers to indicate if all the names that the subscribers have filled are valid.
• Try numerous different versions of subject lines, ones knowing limited-time offer & ones without it. You’ll understand in case your subscribers react to this type of pressure to tap on the email and purchase.
• Test if forwarding email campaigns from an individual or using your business name produces better open rates.
• A similar could be tested with the addresses of the senders –test the general business email address, for example, Hithere@mybusiness.com) vs. your own one (Jason@yourbusiness.com).

Targeted signup forms

Email marketing automation is really all regarding the subscriber, especially after you implement the GDPR. After all, getting someone to shop from you the first time is what your intention is. The chances of them to shop from you, again and again, will be high.

An ideal approach to get them started is to make them sign up via any of the signup forms available on your site. However, if you want to finish with serious players, you must play more seriously. For example, you must use advanced signup tactics in your strategy of eCommerce marketing automation.

Never show popups your subscribers of the newsletter

Improving your visitors’ experience is very crucial in email marketing automation to disable popups specifically, especially for those users, which are already signed up for the campaigns you have, such as your newsletters. It’s fairly easy to do. Just ensure that you have a certain URL from the UTM parameters.

All of the links that will lead to your store will have the same types of UTM parameters and that you can use for disabling popups to visitors that are coming in from your newsletters. To avoid showing your popups to visitors that are coming in from your newsletters is to just target them by URL.

Just pasting in part of the UTM is what you’ll have to do, especially this part (or any of its parts that would be unique.) In this way, anybody with that UTM parameter will not be seen any popups.

Get more info for greater segmentation and automation

Segmentation is undoubtedly a powerful approach for you to divide your subscribers & customers into groupings that is smart, while automation permits for your emails to be forwarded out on auto-pilot. In this way, you can provide much more targeted messages to just those recipients that’ll really advantage of it.

For getting greater data for segmentation, you must ask the ideal questions in your popups. Normally, the standard popup just asks for the email addresses of your visitors, and that’s it. However, you must go further with even smarter popups.

The Conclusion

So now, we offered you some great strategies that you can use in your email marketing automation. Following these strategies perfectly, and we can guarantee you’ll indicate some significant improvements in your organization’s branding, customer loyalty, sales, Email open rates, etc.