Email Open Rates: The Definitive Guide
Email Open Rates: High email open rates means high sales. The success of your email marketing depends on your email open rates.
Is it challenging for you to maintain a high email open rate!?
I am sure your answer would be YES! I know it is a huge headache.
Let’s say you have performed a well-executive email campaign and got past success to achieve good email open rates! Is it enough!? Not. You need to track or observe your email open rates every time after performing your email campaign.
Good email open rates can give a tremendous boost to your business or service!
That’s why it is important to focus on boosting your email open rates.
Are you searching for detailed info on email open rates!? You are right place.
Our professionals have spent 40+ days researching to find out the detailed info about email open rates that will blow you!
So, what are you waiting for!? Let’s get started!
What is the Email Open Rate?
Email open rate means the percentage of people who opened your emails.
A high open rate helps you increase the high lead, which will help you get more conversions for your business.
So, ultimately your email open rate is a crucial factor of email marketing success.
It will help you to improve the overall effectiveness of your email marketing campaign efforts. So, how do you measure your email open rates?
How to measure email open rates?
Email service providers (ESPs) calculate email open rates as the number of people who open emails divided by several emails sent by deducting bounce emails.
So the basic email open rate formula is:
Let’s understand this with a better example. Suppose you have sent 500 emails, and 100 of them get the bounce, Which means 400 emails delivered. Now let’s say 100 emails got opened from those 400 emails. This means that your email marketing campaign open rate is 25%.
I hope your doubts are clear now! Now let’s see what the accepted email open rates are!
What are the standard email open rates?
According to the campaign monitor, your average email campaign success open rate should be between 15–25%.
To get standard email open rates, you need to overcome low email open rates. So, It’s mandatory to know the reason behind low open rates. Let’s take a look!
Reasons behind low open rates
If you feel your email rates are lower than other industries here are the main reason behind it, let’s take a look at that:
Reason #1: Uninteresting Subject Line
Reason #2: Your emails are landing into Spam Folder
Reason #3: Unqualified Subscriber (Never buy an email list!)
Reason #4: Inactive Subscribers are present in your email list
Reason #5: Not Segmenting your email list
Reason #6: Sending too many promotional emails
Reason #7: Not Sending an Engaging Content
Reason #8: Email list is not cleaned, Clean your email list
Reason #9: Too many attachments in Email
Reason #10: Used Spam trigger words in your subject line
Reason #11: Email is not Mobile Optimize
Reason #12: Time of email delivery
Don’t send your email randomly. Based on research, you can find out which is the perfect time to send your email campaign. Check out the below details!
What is the perfect day or perfect time to send your email campaign?
Sending emails on a perfect day and at the perfect time can increase your email open rates.
According to Get response research, Tuesday is the best day to send emails to get the highest email open rate. The shallow open rate on the weekend is 17.50% on Saturday and 17.90% on Sunday.
You can send your emails in two time slots at 10 AM and 1 PM for the perfect timing. These both are the perfect time to send your emails and get good email open rates.
We have given you all basic ideas about email open rates, now let’s see the different ways to improve your email open rate as below.
How to Improve Email open rates?
According to cmbinfo, the main reason for opening your email is 64% due to an organization, 47% due to the subject line, and 26% due to some offer or discounts.
Here are a few tips on how to improve your email open rates.
1. Use a proper subject line
As I have said earlier, 47% of emails get open because of the subject line. It is an essential factor in getting them open and read.
Try to include the most exciting content in your subject line. If you make it an eye-catchy subject line, that is enough to inspire or drag someone to open your emails and read them on.
Try to optimize your subject line for mobile because almost 70% of your emails are open on mobile devices.
Approx, 56% of brands use emojis in the subject line to get a higher open rate. Try to keep it short and sweet.
Always include 6 to 8 words in the subject line. According to a research science study, If you add 6 to 8 words in your subject line, your open rate will be more than 20%. Here is the detailed graph
2. Make Sure your Email is Mobile optimize
According to EmailMonday research, 47% of people use their mobile phones to check out their emails, while 26.9% use desktop and 26.1% use webmail.
So, compared to desktop and webmail, there is a high chance that email opens with mobiles. That means you need to make sure your emails are fully mobile optimized. Make sure your content and image are visible perfectly on mobile.
3. CleanUp or Update your emails list
If you send emails to inactive or invalid email addresses, it will lead to a low email open rate. To improve your email list, you need to make sure your email list is cleaned. You can use an Email Verifier every 4–6 months so that you can get valid email addresses.
Email verification service helps you remove all inactive or invalid email addresses from your email list and ensure that you send emails to only the right people.
4. Give valuable content
“Quality is key,” This short sentence explains that high-quality, relevant content is a valuable part of a successful email marketing campaign.
Try to provide up-to-date information in your emails. Precious and valuable content brings trust among the recipients and helps you to get high open email rates.
If you offer something valuable to your followers, they will keep opening your emails.
5. Personalize your emails
According to research, the personalization of emails increases open rates by 20%.
If you send “Hey Daniel” instead of “Hey There”, that will make a huge difference.
6. Use Double Opt-in
When you use double opt-in, users are giving confirmation twice that they are reading to receive communication from you.
So, you’re sending emails to those who wanted information from you, which will help you improve your email open rate. You can use double opt-in as a marketing strategy.
7. Segment your email list
If you want to increase the relevancy of your emails, do segmentation of your email lists. According to Lyris, 39% of marketers experienced higher open rates, and 24% get better deliverability and high revenue.
You can segment your email lists based on location, their interest. You can send different emails based on specific products.
Note: Make sure you gain email subscribers formerly and don’t rely on a paid email list.
If you are careful about all the above tips, you can improve your email open rates.
Some Interesting Finding Facts about Email Open Rates:
1. Email open rate for government — 30.50%
2. Email open rate for hobbies sent emails — 27.74%
3. Email open rate for religious emails — 27.62%
4. Email open rate for non-profit business emails — 25.20%
5. Email open rate for educational emails — 23.40%
6. Email open rate for all industry average is 21.33%
Wrapping It Up
To get a better email open rate for the industry, you need to keep all the above things in mind. Always try to follow the best practice, monitor your email marketing campaign, and make valuable content that will improve your email rates.
If you have a high email open rate, that means people are interested in visiting your emails, which will help you expand your business.
Please! Share your thoughts behind email open rates. We are happy to hear the comments below.
